AVOID CONTROVERSY FROM THE ONSET
I help brands and companies understand the deeper meanings associated with culture and to navigate a culturally sensitive marketplace. I also help fashion schools to expose their students to "culturally traceable fashion" and understand the effects they can have on indigenous communities and their culture as a whole from a fashion anthropology perspective.
In 2014, I presented the topic on "Cultural Misappropriation in the Era of Ethical Fashion" at the Textile Society of America Symposium, where I reported that 40% of Ghana textiles were fake imported Chinese fabrics. My biggest concern is the speed at which digitized ethnic prints are replacing every traditional technique (batik, hand-woven, embroidery, appliqué, etc), that also means losing those traditional skills just as fast as their market fades. We must try o defend the artisan's cosmology, identity, and intellectual property.
Guatemalan artisans are already promoting a COLLECTIVE INTELLECTUAL PROPERTY LAW.